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Articles: 7 Results
Coca-Cola: promoting Olympics marketer James Eadie
November 06, 2012 by Loulla-Mae Eleftheriou-Smith

Coca-Cola promotes Eadie in wake of Olympics success

Coca-Cola has rewarded its Olympics marketing director, James Eadie, with a top-level role within its European marketing operations, following a

July 26, 2012 by Richard Gillis

London 2012 and the future of sports sponsorship

This Olympics year was tipped to be a defining time for sports sponsorship, so has it changed the rules for

Coca-Cola: rolls out latest instalment of its Move To The Beat campaign
July 11, 2012 by Loulla-Mae Eleftheriou-Smith

Mother creates Coca-Cola torch relay ad in run-up to Games

Coke is to air the next phase of its Olympic 'Move To The Beat' campaign, which will feature footage from

Suzi Williams, Jat Sahota, Lionel Benbassat and Ian Symes
June 29, 2012 by Stuart Derrick

The Olympic marketers: why we sponsored London 2012; what we've learned; what we'd do differently

After years of work, the moment of truth is almost upon Olympic sponsor brands. CBS Outdoor partnered with Marketing to

Mark Ronson: stars in Coca-Cola Olympic ad
February 17, 2012 by Loulla-Mae Eleftheriou-Smith

VIDEO: Mark Ronson and James Eadie on Coca-Cola's 'Move to the beat' campaign

Marketing talks to music producer and DJ Mark Ronson and James Eadie, Olympic portfolio director at Coca-Cola GB, about about

Coca-Cola: plans to invest $400m in brand-building initiatives
February 08, 2012 by Loulla-Mae Eleftheriou-Smith

Coca-Cola to boost brand spend by up to $400m

Coca-Cola has outlined a plan to re-invest up to $400m (拢253m) of operational cost savings into brand-building initiatives over a

James Eadie: 'I have had mixed success in applying for [London 2012] tickets through the ballot.'
January 19, 2012 by Nicola Clark

Coca-Cola's top Olympics marketer talks youth, sustainability and lasting legacy

Coca-Cola's portfolio director for the 2012 Olympics faces challenges ranging from guerrilla marketing to achieving standout. By Nicola Clark.